About HYPELACE

HYPELACE is a new foot accessory brand born from the desire to "create hype through shoelaces."

Just by changing the shoelaces on your sneakers,
you can instantly update your mood, appearance, and fashion.
We launched this brand to create a "world where small changes generate great excitement."

Reliability and Creative Succession from Operating Brands

HYPELACE is operated by the team behind the rimless eyewear brand HOUSE OF WOO and the street luxury brand ROGUE ROYALS.

Through our experience in:

　・Building brand worlds

　・PR strategies

　・Creative production

　・D2C brand management

We have cultivated knowledge and experience that we fully apply to HYPELACE products.

Eyewear, apparel, accessories──
Because we have focused on "creating items that update style," we have excellent compatibility with the world of shoelaces that add flair to your feet.

They are not just shoelaces; we design them as "lace accessories" that update your fashion.

▼HOUSE OF WOO

▼ROGUE ROYALS

Brand Declaration

HYPELACE is not an extension of the brands we have built so far, but "another challenge, venturing into the new territory of footwear."

We aim to offer exciting new options for everyday items like sneakers.

Moving forward, we will expand our product line to include more colors, accessories, socks, and other items to allow for free expression of foot style.